Pinterest Trend Report Campaign
A not-yet-trending report featuring the biggest 24 trends for 2024. Because people come to Pinterest to plan, they have unique insight into what’s next. In fact, for the last 4 years, 80% of their predictions came true!
To create these iconic visuals we blended custom 3D and 2D illustrations, vividly bringing each trend narrative to life. Our journey took us through an array of imaginative worlds, from whimsical kitschy kitchens and volcanoes spewing chrome lava, to surreal, other-worldly landscapes and a mesmerizing spectacle of neon jellyfish.
Once the trend visuals were established, we then worked on three campaign videos to help promote and raise awareness of the report. The concept? ‘Don’t let the next big thing sneak up on you.’
The first campaign asset was a :15 second, mesmerizing teaser film that transports the viewer through three of the hero trend worlds: Groovy Nuptials, Hot Metals, and Be Jelly.
Building upon the idea of not letting the next big trend sneak up on you, we created three Invasion of the Biggie films, where a seemingly ordinary and boring scene is transformed by an unexpected Sneaky Biggie, triggering a full trend world take over.
Flipping Biggies
Lastly, we created a quick-hitting and playful, word mark animation utilizing custom type from each trend.
